Still, there are concerns about who owns the farm data and how it's being used. Chemeres said that he saw agriculture tech companies bombard farmers with innovations to mitigate this labor shortage. He believes the future of agriculture tech will be "almost surgical," he said, especially as AI comes into the field and becomes more sophisticated. These concerns came to a head in 2020, when Climate FieldView was accused of sharing farmers' data with Tillable, a platform that connects landowners with farmers. Not all tech companies do this.

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Persons: Andy Lenkaitis, Lenkaitis Holsteins, Sarah Lenkaitis, Sarah, Lenkaitis, Bill Oemichen, Jeff Chemeres, Chemeres, Croptracker, Oemichen, that's, Bayer, FieldView, it's Organizations: Service, McKinsey, Credit Services, Data, Services, US Department of, The National Young Farmers Coalition, University of Wisconsin Survey Center, University of Saskatchewan, Bayer, US Locations: Wall, Silicon, Charles , Illinois, Minnesota, California, Washington, German